Profitable newsletter growth

We scale your newsletter with subscribers who buy.

Email is still the most cost-effective marketing channel – but only if you get the right people to subscribe. We run paid ads that fill your newsletter with buyers, at scale.

Work with us

Trusted by some of the best newsletter businesses:

Ad examples

We’ve entered an online trust recession

The days of instant high ticket conversions from cold traffic are gone.
This is how we’re converting cold traffic in 2025:

1

Using paid ads to get leads to sign up to a newsletter

2

Leads get warmed up with strategic content that builds trust and authority

3

Leads convert to offers: high ticket, paid subscription, advertiser offers etc.

How We Grow Your Newsletter (And Your Business)

Deep Avatar Research That Uncovers Your Perfect Buyer

Reverse-engineer your best customers

1 What exactly are you selling and why do people buy it?
2 Who buys the fastest, easiest, and for the most money?
3 What beliefs, pains, and desires drive their decisions?
4 What do they need to hear to take action?

Ad Campaigns That Speak Directly to Buyers (and No One Else)

Once we know your buyer—we craft ad campaigns designed to stop them mid-scroll and get them on your list.

1 Built on timeless direct response principles
2 Scroll-stopping copy and creatives
3 Messaging that mirrors your prospect’s inner dialogue
4 Offers designed to attract qualified, high-intent subscribers

Nurturing Process That Builds Trust & Converts

To the leads, they’ve signed up to a newsletter delivering great content and massive value. To you, this is strategic content that turns cold leads into warm buyers.

1 Strategic content that builds trust over time
2 Case studies, testimonials, and proof stacked in your favor
3 Before/after stories that make your offer the obvious next step
4 Authority content that positions you/your company as the go-to expert in your niche

Conversion Events That Turn Newsletter Subscribers Into Customers

Finally, we lead subscribers to a clear call-to-action—when they’re most primed to act.

1 Booked sales calls with pre-sold prospects
2 Warm leads who know you, like you, and are ready to buy
3 Predictable, scalable conversion flow you can build your business on

Our clients median time from newsletter opt-in to conversion event

Day 0
Day 1

Client Example

Pathos Communications

Placed 33rd on Financial Times Official List of Fastest-Growing Companies in 2025

  • Ad spend $80,500
  • Leads generated 9,051
  • Cost-per-lead $9.77
  • Meetings generated 1,452
  • Revenue generated $645,000

Testimonials

Benjamin Lapidus

Co-Founder @ Best Ever CRE

Of all the years we've been in business, across all of our digital assets, none have ever grown as fast as our newsletter subscriptions while partnered with Growjoy. A truly extraordinary outcome.

Helen Guo

CEO @ SMB Deal Hunter

Gunnar is a newsletter ads whiz! He’s always suggesting new and creative ideas to improve our ad performance. I also appreciate that he’s very communicative. It’s been a joy working together, and I recommend Gunnar and the Growjoy team to everyone looking to take their newsletter to the next level.

Ben Kelly

CEO @ Acquisition Ace

Working with Gunnar and his team at Growjoy has been incredible. My newsletter grew faster than I expected, and the opportunities that followed have been amazing. Gunnar consistently comes up with creative ad angles that drive high-quality signups at a great cost. He's professional, proactive, and a great communicator. I highly recommend him if you're looking to grow your newsletter!

Omar Hamdi

CEO @ Pathos Communications

The subscribers Growjoy has generated for our B2B newsletter from Meta ads has generated a 12X ROAS.

Cody Plofker

CEO @ Jones Road Beauty

We agreed on a target CPA and hit our target in the first month - happy with the results Growjoy generated for my newsletter!

Dominik Grolimund

CEO @ Refind

We trusted Growjoy with our paid traffic—and they ended up generating us 75,000+ new subscribers in a few months – at a great ROI.

Meet our founder

Growjoy is ran by Gunnar Holm, a paid growth expert for some of the biggest newsletters in the world. He focuses on helping newsletters with proven monetization strategies hyper-grow with paid ads. His clients range from newsletters with 50K all the way up to 5M+ subscribers.